Inside the Launch of INFUSED: What AI Really Means for Startups

Inside the Launch of INFUSED: What AI Really Means for Startups


First of its kind: Panelist at the launch of ๐˜๐˜•๐˜๐˜œ๐˜š๐˜Œ๐˜‹ by Bhaskar Deka.


As part of Dzukou, we expressed our experience in doing a turnaround in 2025 with:

- LLMs for internal decision support, forecasting, and fast scenario modelling,
- Automation and augmentation of content, merchandising, and customer insights,
- The limits of AI, including data sparsity, bias, and model brittleness,
- Team risks from over-reliance on AI, such as skill erosion and weakened judgment, and
- The need for internal, domain-specific AI tools for pricing, merchandising, and demand planning.

The conversation focused on how AI is boosting early-stage growth, the pitfalls and opportunities.

About the Author:
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Bhaskar Deka is a Silicon Valleyโ€“based Product and AI executive with over 20 years of experience building world-class products at leading tech companies and venture-backed startups. As Chief Product and AI Officer, he has led multiple AI-native startups to exits totaling $1B+, and was named a Top 100 Technology Influencer by HRExec in 2023. Drawing on a decade of hands-on AI leadership, he wrote ๐˜๐˜•๐˜๐˜œ๐˜š๐˜Œ๐˜‹ to address why traditional product management breaks down in AI systems and why leaders must shift from certainty to stewardship.

๐˜๐˜•๐˜๐˜œ๐˜š๐˜Œ๐˜‹ will be available in the US and EU from January onwards.

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